Grosvenor
As the Creative Lead for Grosvenor, I led on the creation of unique visual assets for the monthly content calendars of Belgravia and Mayfair. This involved coordinating and executing two monthly shoots in each neighbourhood, capturing high-quality videos and photos with a focus on luxury hospitality: hotels, restaurants, fashion, arts, and design. Additionally, I developed and managed campaigns for key events such as Belgravia in Bloom and Summer of Sport, resonated with the target audience.
Genesis Europe
For the launch of the Face Connect technology by Genesis Europe, I worked on the narrative, script and content plan for a series of videos and static images featuring two influencers: cold-water swimmer Sophie Hellyer and travel photographer Manuel Dietrich. The campaign showcased the practicality of the feature as enabling users to find the freedom to escape and unlock new perspectives. It lives on Genesis owned channels and was supported by additional content from the influencers.
On occasion of Hallyu! The Korean Wave at the Victoria & Albert Museum in London, an exhibition sponsored by Genesis Europe, I planned and briefed a content series including a 7 mins YT film and 5 bite size videos (IG, TW, LI) - Watch art historian and influencer Kate Bryan discuss the exhibition at the V&A with lead curator Rosalie Kim to find out why South Korea is is turning intro a cultural powerhouse.
I interviewed media artist Jason Bruges about the laser art installation he created for the campaign launching Genesis Europe's first EV, the Electrified GV60. We created a series of 4 Reels and YouTube Shorts about the collaboration.
AB InBev
Working with the MSL Group, I work on three video campaigns for AB InBev - from ideation and creative development to script writing
